Challenge: The administration office for Victory Baptist Church made updates to the Victory Christian School (VCS) website but added generic text to the fine arts landing page. The visual art and music teachers have had successful programs for more than 15 years, and the website needed to reflect an active fine arts department to parents of prospective students.
Solution: Busy parents researching new schools for their children need short, easy-to-read highlights of school features to aid in their decision making. Therefore, in just a few sentences, I blended phrasing that would highlight the researched-based benefits (analytical and creative) of fine arts education to show how VCS provides a well-rounded program. I wrote in a straightforward, professional tone as would be expected for an academic setting but without being stuffy. I wrote the second paragraph to feel as active and as welcoming as the visual art and music programs are. Since additional music lessons would affect fewer students, I stated what type of lessons are available and offered a “Learn More” button to prevent clutter on the page.
Original site: https://victorychristianschool.com/fine-arts/